Transitions Lenses
As an industry leader in the adult lens wearer market, they wanted to appeal to a younger audience. We helped them to transition their brand by partnering with celebrities and influencers alike.
Services
Email Design
Visual Identity
Website Design
Campaign Activation
Beyond The Lens
This campaign provided the framework for Transitions to highlight their influencers that play by their own rules and live life beyond the lens.
Email Targeting
While doing customer profiles, we discovered that we needed to create separate emails to target wearers and non-wears. This allowed us to tailor messaging and products for the end-users. The result was a radical shift in click-thru rates.
See Life
Studying their customer journey led us to create separate emails targeting wearers and non-wearers. Filled with messaging, products, and non-promotional content tailored to each customer, the result was a radical shift in click-thru rates and time on site, enhancing the overall customer experience.
Credits
DIGITAL ART DIRECTOR
Art Hill
ACCOUNT DIRECTORS
Elizabeth T., Marsha
STRATEGIST
Art Hill, Maggie Z., Kathleen,
ACCOUNT MANAGER
Maggie Z.
DESIGNERS
Art Hill, Angela W.
UI/UX
Art Hill
DEVELOPMENT
Art Hill, James M., Lori S.
EMAIL MANAGER
Krissy
CLIENT
Transitions Lenses
AGENCY
FKQ Advertising + Marketing