Transitions Lenses

As an industry leader in the adult lens wearer market, they wanted to appeal to a younger audience. We helped them to transition their brand by partnering with celebrities and influencers alike.

Services

Email Design
Visual Identity
Website Design
Campaign Activation

Beyond The Lens

This campaign provided the framework for Transitions to highlight their influencers that play by their own rules and live life beyond the lens.

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Email Targeting

While doing customer profiles, we discovered that we needed to create separate emails to target wearers and non-wears. This allowed us to tailor messaging and products for the end-users. The result was a radical shift in click-thru rates.

Transition Lenses Email Design

See Life

Studying their customer journey led us to create separate emails targeting wearers and non-wearers. Filled with messaging, products, and non-promotional content tailored to each customer, the result was a radical shift in click-thru rates and time on site, enhancing the overall customer experience.

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Credits

DIGITAL ART DIRECTOR
Art Hill

ACCOUNT DIRECTORS
Elizabeth T., Marsha

STRATEGIST
Art Hill, Maggie Z., Kathleen,

ACCOUNT MANAGER
Maggie Z.

DESIGNERS
Art Hill, Angela W.

UI/UX
Art Hill

DEVELOPMENT 
Art Hill, James M., Lori S.

EMAIL MANAGER
Krissy

CLIENT
Transitions Lenses

AGENCY
FKQ Advertising + Marketing