Repositioned
The challenge was to reposition a brand known for its coffee filters to a new houseware market.
Services
Creative Direction
Visual Identity
Email Design
Website Design
A New Digital Presence
We created new responsive email templates and reworked the homepage, driving user engagement to record numbers week over week.
Credits
DIGITAL ART DIRECTOR
Art Hill
ACCOUNT DIRECTORS
Elizabeth T.
STRATEGIST
Art Hill, Maggie Z.
ACCOUNT MANAGER
Maggie Z.
DESIGNERS
Art Hill
UX/UI
Art Hill
DEVELOPMENT
Art Hill
EMAIL MANAGER
Krissy M.
CLIENT
Melitta Coffee
AGENCY
FKQ Advertising + Marketing
